Life is hard. Beer shouldn't be. This Pacific Pale Ale was brewed to be crisp, refreshing, and go down nice and easy. It's as Easy As: Pie, Lemon Squeezy, Falling off a log, ABC, Doing up velcro shoes, Juggling one ball, Cooking up a pre-cooked sausage, Looking after a goldfish, Growing Mint, and Doing the 'Corpse' yoga pose. Yep it's so easy you could drink it with your eyes closed.

A hallucinatory, mind-bending, consciousness-expanding, dream-like experience is not what you'll find in this can. It's just a beer, man. But, this cloudy IPA does have a gnarly hit of Riwaka, Simcoe, and Mosaic hops, with a tropical citrus flavour, and a totally piney finish. At least it's a trip for your taste-buds. Far out.

Hold on to an Emerson's tasting where ever you go. The beach, the backyard, the back of beyond, or even just your place. This mini bar contains a carefully curated selection of favourites, so you can take your taste-buds on a journey, even while you're on a journey. Just make sure you keep it somewhere cold - this isn't actually a real fridge.

The Orange Roughy's scientific name is Hoplostethus atlanticus. Which roughly translates as, hazy, hoppy pale ale with a tropical fruit aroma, citrus flavour, and malty backbone. In the past, the roughy has been subject to unsustainable practices - completely selling out. Thanks to the hard work of our brewers, numbers are now on the rise. Careful you don't exceed your quota, though.

Dunedin born & brewed.

As a young man, Richard Emerson was a huge fan of the Dunedin Sound. Being deaf, he couldn't hear the music, but he could feel it. From the jangling guitars reverberating through the speakers, to the buzz reverberating through the gigs. This beer is a tribute to The Sound, made with NZ hops for a bold local flavour, that will reverberate around your taste buds.

If you've been mowing your super-long lawn, running super-fast, or out in the super-hot sun, you'll need to super-quench your super-thirst. This Pacific Pilsner has been dry-hopped with NZ and US hops to make it super-tasty, while it's light body and crisp finish make it super-refreshing. At just 4% ABV, and 40% lower in carbs, you can feel slightly-smug, too.

This beer takes its name from Estrella the Spanish word for 'star' and Damm, the founding family's name. Since 1876 this beer has been brewed according to the original recipe. Golden in colour, this crisp lager is rounded with dark-roasted notes to give it personality and final flavour.

A refreshingly lively lager with hints of tropical, fruit like notes and a mild bitterness. This full flavoured lager was launched in 2008 and named 'Best Low Carbohydrate Beer in New Zealand' in 2009 and 2010 at the NZ Beer Awards. It also became the first New Zealand low carb beer to win a Gold medal at the prestigious Monde Selection awards in Belgium in 2010, winning Gold again in 2011.

A golden lager characterised by a pleasant, slightly fruity flavour with a clean, crisp finish. Made using only the finest New Zealand hops, barley and pure spring water, it is perhaps New Zealand's freshest and most refreshing beer. Export gold is best served ice cold to enhance its drinkability and refreshing flavours.

A fiery & delicious liqueur made from Canadian Whisky & a whole lot of cinnamon!

It couldn't be simpler. Pilsner malt, Saaz hops and Czech yeast. That's it. Sometimes simple is exactly what you want. Why bother dressing it up? It is what it is. Beer.