Booker Noe loved Bourbon. He loved the craft of it, the character of it, the 'pour me another one and tell me a story' of it. He loved what it could mean and all the things it could be. But most of all he loved the way it tasted. In Basil Hayden he created the kind of whiskey he loved; spicy yet smooth, both rich and sweet. A high-rye Kentucky straight bourbon with a refined flavour profile that rewards a second glass. So, in true Kentucky style, let's get straight to the good stuff.

For over 200 years, our Distillery has been defined by a dedication to one craft: making fine bourbon whiskey. By honoring tradition and embracing change, Buffalo Trace Distillery has earned its place of leadership among the legendary spirits makers of the world. Take a look at this time honored craft from start to finish.

Jack Daniel's Gentleman Jack Tennessee Whiskey is a single-distilled, double-mellowed spirit that matures in handmade, charred white oak barrels. The resulting whiskey is smooth, delivering a balanced oak flavour with notes of caramel and vanilla. An approachable whiskey that's perfect for varied tastes, Gentleman Jack has a clean, soft nose with a warm, short finish.

Jack Daniel's Bonded Tennessee Whiskey is Bottled-in-Bond, aged in select barrels for added depth and character. At 100 proof, the flavour delivers layered notes of caramel, rich oak, and spice giving way to a pleasantly lingering finish. The Bottled-In-Bond Act (1897) stipulates that the whiskey must be: From a single distillery; From one distilling season; Bottled at 100 proof; Aged in a federally bonded warehouse for at least four years (seasons to mature)

A selection of 5 outstanding expressions - Jack Daniels Family of fine spirits.

Single Barrel selected specifically for Super Liquor: A fine, handcrafted single barrel whiskey with a robust flavour and Jack Daniels smooth charcoal mellowed character. Due to the subtle differences in each barrel selected by master distiller Jimmy Bedford, each bottle is hand labelled with rick number, barrel number and bottling date. Jack Daniel's Single Barrel Select is bottled at 45% ABV.

Jack Daniel's Tennessee Apple takes the crisp, fresh taste of real apples and enhances it with the sweet, bold notes of Jack Daniel's. Refreshing & exceptionally smooth.

Enticing to all the senses, the aroma of fiery spice blends with the mellowness of Jack Daniel's and a hint of red hot cinnamon. The result is a sweet, hot cinnamon kick that complements the smooth and delicious taste of Jack Daniel's, giving you a unique finish full of unmistakable character.

A blend of Jack Daniel's Tennessee Whiskey and a unique honey liqueur, for a taste that's one-of-a-kind and unmistakably Jack. With hints of honey and a finish that's naturally smooth, Jack Daniel's Tennessee Honey offers a taste of the unexpected.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels, Jack Daniel's Tennessee Whiskey doesn't follow a calendar - it's only ready when tasters say it is. Judged by the way it looks, by its aroma and of course, by the way it tastes. It's how Jack Daniel himself did it over a century ago. And how it's still done today.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels, Jack Daniel's Tennessee Whiskey doesn't follow a calendar - it's only ready when tasters say it is. Judged by the way it looks, by its aroma and of course, by the way it tastes. It's how Jack Daniel himself did it over a century ago. And how it's still done today.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels, Jack Daniel's Tennessee Whiskey doesn't follow a calendar - it's only ready when tasters say it is. Judged by the way it looks, by its aroma and of course, by the way it tastes. It's how Jack Daniel himself did it over a century ago. And how it's still done today.